Augmented Reality Advertising

• 10 November, 2019

Advertising using Augmented Reality is immersive, which allows businesses to develop an emotional connection with customers. This demonstrations was used to showcase how augmented reality can be used by customers to interact with a pack of tea and develop an emotional connection with the brand. Not only can the brand use AR to advertise and recommend other products to the customers in a non-invasive way, but also present useful information such as the origin of the tea and allergen information.