Augmented Advertising
AR app demonstrating how augmented reality can create immersive brand experiences, allowing customers to interact with products and discover content in the physical world.
Advertising using Augmented Reality is immersive, which allows businesses to develop an emotional connection with customers. This demonstration was used to showcase how augmented reality can be used by customers to interact with a pack of tea and develop an emotional connection with the brand.
Not only can the brand use AR to advertise and recommend other products to the customer in a non-invasive way, but also present useful information such as the origin of the tea and allergen information — all triggered by pointing a phone at the physical packaging.