A solution engineer with a fascination for finding the practical value behind emerging tech.
I work as a Senior Customer Advisor for Business AI at SAP in the UK, helping some of the world's largest organisations think through their AI transformation programmes. I also work as part of SAP's Innovation Labs where we design and build "art of the possible" showcases—and do plenty of other things I'd struggle to fit into a single job description.
My time is spent on typical high-effort, low-reward hobbies: over-engineering simple household tasks, experimenting with local LLMs and claw harnesses, and fighting with Home Assistant YAML files to automate smart lights I could just as easily turn on with a switch.
Featured Items
BlogWe broke the web we grew up on
The open internet was the most remarkable thing humans ever built by accident. Now it's either paywalled or poisoned with AI noise.
ProjectAI Persona - Interactive User Research & Discovery
A web app for founders, product teams, and educators to interview AI-powered personas, run interactive panel workshops, and auto-generate empathy and journey maps from transcripts, accelerating early-stage research and idea validation.
ProjectBlokQR - Design & Track QR Codes
A QR code generator that lets anyone design a stunning, fully customised QR code in under a minute, with a Pro tier for dynamic codes you can redirect after printing and see every scan.
Experience
SAPSenior Solution Advisor, Innovation LabsJul 2019 – Present
FinimizeCampus AmbassadorMar 2018 – Jul 2018
York Community ConsultingHead of MarketingJan 2019 – Jul 2019
B&QCustomer AdvisorJan 2018 – Oct 2018
Procter & GambleOperations2017
Education

University of York
BA Business and Management
First Class Honours
2017–2021
The British School of Guangzhou
A-Levels & GCSEs
2013–2017