Fan Experience App
An AR-powered fan journey app built for a major international football club, delivering an unmatched stadium experience from arrival to final whistle.
The Experience Cup Fan App was originally developed for InnovationX 2020, which was cancelled due to Covid-19. The app was subsequently recreated for a customer meeting with one of the world’s largest international football clubs.
The app guides fans through a full matchday journey — from arriving at the stadium, through AR-powered experiences around the ground, to interactive elements during the match. It demonstrates how a football club can build deeper emotional connections with fans using SAP technology, gamification, and augmented reality.