Qualtrics

Insight into Action with Qualtrics

A showcase demonstrating how customer feedback captured via Qualtrics for iOS can automatically trigger real-world actions — closing the loop between experience data and operations.

The Insight into Action demo showcases how a user’s feedback can automatically trigger actions that resolve their problems in real time. A user expresses that they “wish the store was cleaner” on a survey built into an iOS app using the Qualtrics for iOS SDK. As soon as the survey is submitted, the Qualtrics XM platform analyses the response and — without any human intervention — automatically dispatches a cleaning task to the relevant team.

This closes the loop between experience data and operational action, demonstrating the full value of the Qualtrics + SAP integration.