S.Luxury — AI Retail Experience
An AI-powered luxury retail experience where every product recommendation, try-on image, and advisor interaction is personalised to you. Not a model, not a generic catalogue.
Imagine visiting your favourite fashion or luxury brand’s website and every item you see is styled on you. Not a model. Not a generic mannequin. You, based on who you are, what you already own, and how you like to dress.
That’s the experience this showcase demonstrates. Built for the SAP UK Experience Centre, it centres on a known loyalty customer whose profile, purchase history, and preferences are pulled from SAP’s CX platform the moment they arrive. An AI concierge, grounded in live market trends through real-time web search, holds a natural conversation, filters the catalogue to their taste, and answers detailed questions about the products. When they choose something, a generative AI model composites their photo with the item to produce an editorial-quality image of them wearing it. The session ends with a private appointment booked, and a separate AI-generated briefing already waiting for the store advisor: purchase intent, topics discussed, suggested talking points.
The technology stack runs entirely on SAP BTP, with all AI inference routed through SAP AI Core: chat, image generation, and briefing analysis. The customer data layer maps to what already lives in SAP Commerce Cloud, Sales Cloud, and Emarsys in a real deployment. The point is to show what personalisation looks like when it’s genuinely powered by the customer’s own data rather than broad behavioural segments.